Kelly has been heavily involved in motorsports since 1983 as a weekend racer and Sports Marketing Consultant with ABC and CBS Sports. In 1992, while pursuing his own NASCAR Winston West and ARCA career he became involved with Team Texas High Performance Driving School as a racing instructor, multiple car owner and Director of Marketing. He began his involvement with NASCAR at the same time as a marketing consultant and spotter for numerous Winston Cup, Craftsman Truck and Winston West teams under RPM Marketing and Motorsports.
In 1997, at the demand of corporate sponsors, Kelly turned his passion for racing to the West Coast and sunny Southern California opening what is now known as The Racing Experience™ at the California Speedway. In just 3 short years The Racing Experience™ grew to be the #2 stock car racing school in the country with nationwide track locations getting the attention of the largest racing school in the world – Skip Barber Racing. In 2000, Kelly elected to sell the Racing Experience™ to the Skip Barber organization and stayed on board as the Executive Director until Dale Jarrett, Inc. approached him to take the reigns of their financially challenged driving adventure.
After 2 years of continued success, Kelly and his Team, pushed by the demands of long time sponsors and clients have elected to return to their roots and reopened The Racing Experience™…the safest and most aggressive Racing Experience™ in the world. 
Kelly and his Team not only bring Racing Experience™ to your event but the marketing expertise required to manage such an entertainment based business. With safety first and foremost, Kelly shows our clients a true Racing Experience™ that most people can only dream about. He carefully hires and trains instructors and staff that mirror his enthusiasm, skill and client service, Kelly assures everyone a safe, exciting and unforgettable day at the track.
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